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Top related persons:
Seth Berkowitz - 2 Berkowitz - 2 — - 2 Krispy Kreme - 1 DON'T - 1 Rebecca — who's - 1 You've - 1 he'd - 1
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Syracuse , New York Champaign , Illinois — College Park , Maryland Syracuse New York Philadelphia
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Search resuls for: "Tom Huddleston Jr. Lauren Shamo"


3 mentions found


☆ CEO's wife convinced him to keep his college side hustle going—now the company brings in $200 million a year
  + stars: | 2024-04-16 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com   time to read: +3 min
Berkowitz, 43, is the CEO and co-founder of Insomnia Cookies, a chain of late-night bakeries he started in 2002 as a college side hustle while attending the University of Pennsylvania. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz. His wife Rebecca — who's also responsible for the name "Insomnia Cookies," Berkowitz says — responded with some perspective and optimism. "When I talk about the brand and our journey, [I often say] that Insomnia Cookies is a perseverance story," says Berkowitz. Sign up for CNBC's new online course How to Earn Passive Income Online to learn about common passive income streams, tips to get started and real-life success stories.
Persons: Seth Berkowitz, Berkowitz, Krispy Kreme, DON'T, Rebecca — who's, —, You've, he'd Organizations: University of Pennsylvania, CNBC, SEC Locations: —, Syracuse , New York, Champaign , Illinois
☆ 43-year-old started a side hustle in college with $150—now it brings in $200 million a year: It took 'everything that I had'
  + stars: | 2024-04-05 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com   time to read: +5 min
By the time he graduated in 2004, Berkowitz signed a lease to open Insomnia's first brick-and-mortar location, near another college campus in Syracuse, New York. Now, with Krispy Kreme looking to sell Insomnia, Berkowitz says he's "grateful for the journey." Seth Berkowitz estimates he spent roughly $150 on baking ingredients to start Insomnia Cookies. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz, adding: "There wasn't anyone else to do it. 'Insomnia Cookies is a perseverance story'
Persons: Seth Berkowitz, Krispy, " Berkowitz, Berkowitz, he's, Grubhub, Uber, —, Jared Barnett —, Barnett Organizations: CNBC, University of Pennsylvania, Syracuse , New York ., College Park , Locations: Syracuse , New York, Champaign , Illinois, College Park , Maryland, Syracuse, New York, Philadelphia
☆ 42-year-old started by turning Instagram photos into phone cases—now, his company brings in $300 million a year
  + stars: | 2023-03-16 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com   time to read: +3 min
People were sharing photos online from their phones. Since then, Casetify has sold more than 15 million phone cases, topping $300 million in annual revenue last year, according to the company. Early on, Ng sent messages to anyone he saw with lots of Instagram followers, asking if they wanted to turn their photos into customized phone cases. Casetify has also expanded its product offerings — which now include a variety of accessories beyond phone cases — and shifted away from only selling online. In 2018, Nordstrom started selling Casetify products before the startup opened its own retail store in Hong Kong in 2020.
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